I’m a Cape Town-based creative leader working across video, motion design, and integrated campaigns.

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Over the past 14+ years, I’ve worked with brands across retail, luxury, and the non-profit sector, creating content that spans from broadcast to digital and social. I’ve been fortunate to collaborate with talented teams, as well as build and scale in-house production capabilities.

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My approach combines creative thinking with practical execution. I enjoy shaping ideas from concept through to final delivery, while keeping a strong focus on what each piece of work needs to achieve.

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More recently, I’ve been exploring how emerging technologies, including Gen AI, can enhance the way we create, helping to move faster, think differently, and unlock new possibilities in content production.

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I’ve been recognised at Cannes Young Lions (2017, 2019), and continue to focus on creating work that is both effective and meaningful.